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Intuit Assist Set to Harness the Power of AI

Last updated: 03 Dec 2024 10:00 Posted in:

Intuit Assist for QuickBooks, a generative AI-powered financial assistant, is being introduced to the UK market. UK business customers now have the opportunity to sign up for early access to the Beta programme.

Intuit Assist builds on the continued AI momentum that QuickBooks UK customers already have access to through payee automation, transaction categorisation and Train QB.

Intuit said: “This is a giant step forward in Intuit’s vision of powering prosperity for all by doing the hard work for sole traders, micro, small and mid-market businesses, and their accountants and bookkeepers, to fuel their financial success. It provides a connected, end-to-end AI-first platform that customers rely on every day to run and grow their business.”

The company added: “Intuit Assist uses contextual data sets spanning small business finance and tax to deliver personalized recommendations that help QuickBooks customers, and their accountants, make smart financial decisions with less work.

“Intuit Assist is already having an incredible impact for QuickBooks customers participating in the US Beta, giving business owners a built-in advantage by helping them to transform their efficiency and improve their cash flow.

“Intuit’s early investments in AI and data have accelerated the company’s transformation from a tax and accounting platform – where consumers and small businesses have to do the work – to a global financial technology platform, where Intuit does the hard work for them. Today, Intuit uses machine learning, knowledge engineering, natural language processing, and generative AI to deliver personalised experiences for approximately 100 million customers worldwide, protected by over 1,000 patents.”

“This is a giant step forward in Intuit’s vision of powering prosperity for all by doing the hard work for sole traders, micro, small and mid-market businesses, and their accountants and bookkeepers, to fuel their financial success."

Intuit