How to Price & Package Your Services into Attractive Solutions Including Advisory

Content

Pricing your services, communicating your value and discussing added value services with clients is REALLY HARD. 

Unlock the secrets to effectively communicating the value of your services and learn how to package them in a way that resonates with your clients by joining Shane Lukas in this enlightening webinar designed specifically for accountants seeking really help their clients in the best way whilst being fairly rewarded for it. 

Discover the psychological nuances behind client decisions and how the "Goldilocks effect" can help you create service packages that are just right. Shane will guide you through a proven process to engage clients, increase their interest in advisory services, and provide you with specific examples of successful strategies implemented by your peers.

This session will cover everything from articulating your value proposition effectively, to offering practical templates and frameworks that you can immediately apply to your practice. Learn how to shift your mindset and see your services through the eyes of your clients, uncovering what excites them and how you can fulfil those desires beyond mere compliance.

You will leave not only with actionable insights but also a complementary resource to fast-track the application of these strategies in their practices. Prepare to be inspired and equipped to bring more value to your client interactions and grow your accounting business through advisory services.

Duration

1 hour (1 non-verifiable CPD unit)

Speaker

Shane Lukas

Over the past 25 years, through his global coaching and training business, Shane and his team of experts have helped more than 4000 accountants globally to double, treble and even exponentially grow their revenue and profits and, to make their accounting business more fun and less time intensive. 

He is an International Coach, Trainer, an energising and inspiring keynote speaker and has authored many international best-selling books for business owners and accountants. 

Shane has seen too many business owners suffer, working silly hours and earning barely enough. They don’t get to live the life they want to including quality family time which impacts relationships. 

Shane was once in this position himself, it bothered him that he wasn’t able to spend the time he wanted with his wife and children. It felt like it was business OR family. 

Shane made eventually made the decision that he would make his business work for him instead of the other way around so he could have both business and family time and he did exactly that. 

As he can’t help every business out there achieve the same, Shane believes that accountants are best placed to help business owners improve the way they run their business. 

But, whilst many accountants would love to help in more ways, many are also stuck in the rat race, churning out accounts for barely profitable fees and often lack the time, knowledge and credibility to help clients.

Through his business AVN, Shane and his team inspires and teaches accountants around the world to run a better business first and foremost and then teaches those accountants how to help their clients run a better business so that everyone gets to win in business and life.