How to be Better Remembered, Referred and Recommended

Content

In this session AIA members will learn how to be better Remembered, Referred and Recommended (the 3 Rs), in order to boost the right referrals that will help their practice and business grow. 

Coverage:  

• Understand what to do to stop being seen as 'just another accountant'
• Why being 'remembered' is not enough to generate business
• The missing elements in the popular 'know, like and trust' formula
• Identify where you are on the 3 Rs rating scale and what you can do to move up to where you want to be
• The 4 suits approach to having more powerful conversations
• Be able to harness the power of LinkedIn for lead generation without wasting loads of time doing stuff that doesn’t help accountants.
• How to adopt Mark's 5Ms to avoid wasting time and money on your marketing and networking

Duration

1 hour (1 non-verifiable CPD unit)

Speaker

Mark Lee FCA loves sharing strategic insights and advice with accountants and tax advisers who want more leads, more referrals and to stand out from the competition. He is passionate about helping individual accountants to achieve more success in their practices.  

After qualifying as a chartered accountant Mark was in practice until 2006. He worked for all sizes of firm including BDO in London who headhunted him from a smaller practice. In more recent years Mark has written and spoken for hundreds of firms and thousands of accountants. His blogposts, LinkedIn posts and online articles have been viewed well over a million times. His talks and advice avoid fluff, hype and waffle. Rather they are always focused on what is practical and commercial. 

Mark is a proud Fellow of the ICAEW, of the CIOT and of the Professional Speaking Association.